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About us

We are a New Zealand based family business sourcing the best evidence-based products for optimising health and well-being. We have a strong interest in epigenetics and nutrigenomics and believe that harnessing the knowledge of science and dna can be an intergral part of medicine.

Choosing efficacious and high-quality supplements is not an easy task for most consumers. There are so many choices and so many products making outrageous claims for their alleged benefits to your health. It is our policy that the products we offer are always supported by solid science.  You won’t find ‘hype’ or impossible promises surrounding any of our products; what you will find are well-researched products which are capable of delivering what they claim.